WhatsApp account health: a 10-point checklist for high-volume senders

A healthy WhatsApp number is a quiet number. The platform's anti-abuse systems are not looking for any single rule violation — they are looking for patterns. The checklist below is what we have seen separates accounts that stay healthy for years from accounts that flame out in a week.

The 10-point checklist

1. Stay under 150–200 messages per day per number. The exact limit shifts; staying clearly below it is the point.
2. Warm up new numbers. A 2-day-old SIM sending 200 messages on day one looks exactly like a spambot. Send 20 messages on day one, 40 on day two, scale gradually over a week.
3. Vary your message text. 800 identical messages all sent within an hour is a near-certain trigger. Use the AI rewriting / spinning feature so each contact gets a slightly different version.
4. Use natural pacing. Default WA Shooter delays are calibrated to mimic typing speed; do not crank them down to "as fast as possible".
5. Respect opt-outs immediately. If someone says STOP, remove them from every list, not just this campaign.
6. Reply to replies. A WhatsApp number that sends but never receives looks broadcast-only. Numbers that have actual conversations look healthy.
7. Avoid link-heavy messages. Especially shortened links — bit.ly, tinyurl. They get pattern-matched. Use full URLs to your own domain.
8. No attachments on cold contacts. Sending a PDF to someone who has never spoken to you is a red flag. Save attachments for replies or warmed contacts.
9. Validate numbers before sending. Bouncing off a lot of disconnected numbers in one batch hurts your sender reputation.
10. If a number gets restricted, give it space. Do not switch SIMs and resume; that pattern gets tracked too. Rest the number for a week and resume at half the previous volume.

What to do if you get a warning

WhatsApp typically gives you one or two warnings before a hard restriction. If you see one:

• Stop sending immediately for at least 24 hours.
• Audit your last campaign for any of the 10 points above.
• When you resume, drop daily volume to 50% for a week before climbing back.

WA Shooter's role in this

The defaults in WA Shooter are tuned around this checklist — natural pacing, opt-out tracking, AI variation, number validation, per-number reports. None of it overrides the checklist; you still own the decisions. But if you leave the defaults on, you are already doing about half of this list automatically.